When BLACKPINK debuted in 2016 under YG Entertainment, they weren’t just the next big thing in K-pop but they were the future. Beyond breaking the music charts and YouTube records, BLACKPINK made an undeniable mark in the world of global fashion and BLACKPINK’s Fashion Evolution era started. Over the past 10 years, they have grown from stylish rookies to global luxury brand icons.
In their journey, each era reflects not only the evolution in their music but it also reflects the change in their fashion over the years. From edgy streetwear beginnings to the first row guests in the Paris Fashion Week, BLACKPINK’s fashion evolution is a reflection of their rise as global style icons. Let’s explore how BLACKPINK’s fashion has been evolved over the past 10 years showing their personal growth and their major influence on the global style.
2016-2017 | The Beginning of the Girl Crush Era
When BLACKPINK first started, their style was bold and clearly showed YG Entertainment’s influence. In the beginning BLACKPINK’s Fashion Evolution, they followed the “girl crush” look which was the mix of street fashion, a bit of punk, rookies and trendy teenage styles. In their first music video “BOMBAYAH”, they wore plaid skirts, crop tops and big boots.
Their next video “Playing with Fire” continued with the same style having big jackets, chokers and dark makeup to give them a stylish and rebellious look. Even though stylists chose most of their outfits, each members personal style started to stand out. Jennie liked street fashion, Lisa preferred more like trendy looks, Jisoo gave more classy and feminine look and Rose’s style was a mix of glam and fancy.
2018-2019 | Rise of Luxury Dressing
As BLACKPINK became more popular around the world, their impact on fashion also started to grow marking a major phase in BLACKPINK’s Fashion Evolution. This was the time when they started to work with the famous luxury brands. Their stage clothes started to become more daring and often included special designs from famous brands like Balmain, Alexander McQueen.
Outside of performances, they were invited to major fashion events around the globe. Jennie was called “Human Chanel” because of her connection with the brand. Lisa’s trendy streetwear looks started to become famous online. Rose started working with Saint Laurent. And Jisoo began going to the Dior fashion events. This set the stage for each of them to become the global brand ambassadors ahead.
2020-2021 | Global Fashion Ambassadors
This time was the biggest turning point in BLACKPINK’s Fashion Evolution when all members of BLACKPINK became global fashion ambassadors for four biggest luxury brands.
- Jennie for Chanel
- Jisoo for Christine Dior
- Lisa for Celine
- Rose for Saint Laurent
Their fashion started trending world wide. Even their airport fashion and Instagram posts started to become a famous fashion moment. Rose solo song “On the Ground” showed her famous blonde hair, elegant style and her outfits from Saint Laurent. Jisoo’s drama “Snowdrop” showed her vintage styled clothes as Dior’s ambassador. Lisa wore designer pieces from Celine in her solo song “LALISA”. Jennie was seen wearing a mix of old Chanel looks with cool Gen-Z style. BLACKPINK’s Fashion Evolution made it clear that they weren’t just idols, they became global fashion icons.
2022-2023 | Solo Aesthetics Era
At this point in BLACKPINK’s Fashion Evolution, they became regular guests in fashion weeks. Fans, photographers and fashion experts were always excited to see what they were going to wear. Every look was talked about and shared online. Lisa went to many Celine fashion weeks and was seen sitting in the front row with Hollywood stars. Rose worked on fashion film with Saint Laurent. Sometimes, Jennie wore classic Chanel outfits and other times, she was seen vibing in modern looks like crop tops and cargo pants. They appeared on magazine covers like Vogue, Elle, Dazed and Harper’s Bazar. In BLACKPINK’s Fashion Evolution, whether it was about beauty or fashion shoots, BLACKPINK always looked stunning.
2024-2025 | Modern Royalty in Fashion
In this era, BLACKPINK showed what a long term success in K-pop looks like. BLACKPINK’s Fashion Evolution continued to grow becoming a big part of their global image. Jennie’s 2024 Capsule Collection with Jacquemus blended French playfulness with K-pop chic. Lisa made headlines with her Celine campaign shot in Thailand. Rose expanded her partnership with Saint Laurent. Jisoo’s works with Dior expanded into luxury jewelry and global beauty. At Paris Fashion Week 2025, BLACKPINK wasn’t just attending but they were the main event. Cameras followed their every move and global fashion houses proudly aligned themselves with BLACKPINK name.
BLACKPINK’s Unstoppable Fashion Legacy
BLACKPINK’s Fashion Evolution shows how much they have grown not just as singers but as global fashion icons. They started with bold outfits and now they wear high end designer clothes while sitting at front rows in the fashion weeks. They are more than just stylish K-pop Idols, they are trend setters.
Frequently Asked Questions About BLACKPINK’s Fashion Evolution
What is BLACKPINK’s fashion style known for?
BLACKPINK’s fashion style is known for blending edgy streetwear with high fashion elegance. Each member has a unique aesthetic from Jennie’s chic and trendy looks to Lisa’s bold street style, Rosé’s minimalist glam and Jisoo’s elegant femininity.
How has BLACKPINK’s fashion evolved over the years?
BLACKPINK’s fashion evolution began with trendy youthful looks during their debut and gradually moved toward luxury couture. As their fame grew, they became ambassadors for major fashion houses like Chanel, Dior, Saint Laurent and Celine, embracing runway ready and editorial worthy outfits.
Who styles BLACKPINK?
BLACKPINK’s outfits are styled by professional stylists under YG Entertainment especially renowned stylist Choi Kyung-won who has played a key role in crafting their high end trendsetting visuals.
What brands are BLACKPINK members ambassadors for?
Jennie is an ambassador for Chanel.
Jisoo represents Dior.
Lisa is the face of Celine.
Rosé is the global ambassador for Saint Laurent (YSL).
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“Chic, bold, and powerful – BLACKPINK’s fashion speaks volumes.”
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