Absolutely in Seoul | Jennie Kim becomes the Official 2025 Seoul Tourism Ambassador
Seoul is a city where tradition meets modern life and once again, it’s in the global spotlight. This time thanks to Jennie Kim, world wide known K-pop star and fashion icon who has been named the Seoul Tourism Ambassador for 2025.
Her new campaign “Absolutely in Seoul” is all about showing the world what makes Seoul so special. From historic places and vibrant streets to the city’s unique culture and style, this campaign would share the emotions and beauty of Seoul in a creative way. With Seoul Tourism Ambassador Jennie Kim leading the campaign, Absolutely in Seoul is set to inspire people everywhere to visit and experience the heart of Korea
Why Jennie Kim as Seoul Tourism Ambassador for 2025??
Jennie Kim, a globally known BLACKPINK member, is more than just a K-pop star. She’s a global fashion and lifestyle icon, often known as “Human Chanel” because of her elegant style and international influence. Her impact goes beyond music making her the perfect choice to represent Seoul to the world.
As the new Seoul Tourism Ambassador, Jennie Kim brings a personal connection to the city. Her love for Seoul shines in her career and life making her the perfect choice to represent what what makes the city so special with people everywhere.


Absolutely in Seoul | Campaign Vision
Absolutely in Seoul is a bold and confident campaign that shows how special is the city. With Jennie Kim as the face of the campaign, it highlights everything that makes Seoul unique. The campaign poster says it all. Jennie Kim dressed in elegant white appears to float in front of the magical Seoul skyline where past and future comes together under moonlight sky.
Seoul Tourism Campaign Episodes Schedule
The Absolutely in Seoul Campaign even gets more special with Jennie Kim’s unbeatable song “Seoul City” as official featured song for this campaign. The campaign includes several video episodes showing different sides of Seoul through Jennie Kim’s unique style and story telling.
- July 31, 2025 (Thursday) | Teaser Video Release
Get a first look at Absolutely in Seoul with clips featuring Jennie Kim - August 8, 2025 (Friday) | Episode 1 “Daltokki”
Experience traditional Korean culture and food like rice cakes and old markets in Seoul. - August 15, 2025 (Friday) | Episode 2 “Seoul City”
Discover the modern side of Seoul including fashion, streets, tech spots and beautiful night views from Namsan Tower and Lotte World Tower.


Where to watch the full Episodes of “Absolutely in Seoul”??
Fans can follow and share using following hashtags…
- #Absolutely_in_SEOUL
- #Jennie
- #visitseoul

How Seoul Tourism Ambassador Jennie Kim would impact the global tourism??
Choosing Jennie Kim as Seoul Tourism Ambassador for 2025 was a smart move in global marketing. This keyword speaks directly to international fans and travel lovers. It helps people around the world to connect with Seoul in personal and more exciting way. Travel bloggers, influencers and tourism websites are also likely to mention the campaign which will boost its visibility even more. This partnership helps Seoul stand out as a fun, modern and welcoming city for people everywhere.
Why this Campaign matters??
Seoul is now one of the top travel spots in the world and tourism plays a big role in South Korea’s economy. By choosing Jennie Kim as the Seoul Tourism Ambassador, the city is teaming up with a global icon who stands for youth, style and innovation.
This smart partnership doesn’t just reach K-pop fans. It also connects with people who love fashion, food, art and culture. Thanks to Jennie Kim’s global influence and real love for her hometown, this campaign becomes more than just a promotion, it is a powerful way to tell Seoul’s stories to the world.
Frequently Asked Questions (FAQs)
1. What is the “Absolutely in Seoul” campaign?
“Absolutely in Seoul” is a promotional campaign launched by the Seoul Tourism Organization, featuring Jennie Kim as the face of the campaign. It showcases Seoul’s culture, history, food, and modern lifestyle through videos, music, and social media content.
2. What are the campaign video release dates?
July 31, 2025 – Teaser
August 8, 2025 – Episode 1: DALTOKKI
August 15, 2025 – Episode 2: SEOUL CITY
3. What is the goal of this campaign?
The main goal is to promote Seoul as a must-visit travel destination by showing its emotional, cultural, and modern appeal through the global influence and personal perspective of Seoul tourism ambassador Jennie Kim.
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Wow🥹
This is so thoughtfuly articulated. Great work
Seoul girl
Yo Jennie 💖
Mahhh gurlll
Like Jennie!!!!!!!!!